PPRL MARKETING ATTRIBUTION DATASET

These datasets are PPRL (Privacy Protecting Record Linkage) simulations for the marketing attribution problem of the intersection of the banking set with transactions and ad view data.All data presented are synthetic in nature and are presented in the following sections:MA_BANKS - 200000 records (bank transaction data)MA_ADS - 30000 records of ad viewsMA_BANKS_MASK is a randomized version of the original MA_BANKS (to simulate safe data crossing techniques)MA_ADS_MASK is a randomized version of the original set of MA_ADSSHOPPING_CENTERS - geo-tagging points for linking transactionsGOODS is a set of products, a computer category, considered on a set of transactional records