高净值人群健康画像数据集——覆盖全国340+城市、中高端体检人群的健康特征与消费行为指标

本数据集聚焦于具有较强消费能力和健康管理意识的中高端体检人群，覆盖全国340个以上城市，样本特征以城市白领、企业管理层及高收入自由职业者为主，个人付费体检比例持续上升（占样本总量约三分之一）。

This dataset focuses on mid-to-high-end physical examination attendees with strong purchasing power and health management awareness, covering more than 340 cities across China. The sample population is primarily composed of urban white-collar workers, corporate management personnel and high-income freelancers, with the proportion of self-paid physical examinations continuously rising, accounting for approximately one-third of the total sample.

搜集汇总

背景与挑战

背景概述

该数据集聚焦于全国340多个城市的高净值人群，提供中高端体检人群的健康指标分布、分层对比、异常排名及健康管理行为标签等多维度数据。数据集经过匿名化处理，适用于高端保险、健康服务营销等商业场景，样本以城市白领和企业管理层为主，个人付费体检比例较高。