AI-Driven Journeys: The Adoption of Artificial Intelligence (AI) Chatbots in Tourism and Hospitality by Gen Z (Dataset)

The dataset consists of responses collected via an online questionnaire targeting Generation Z individuals in Portugal. It focuses on understanding the adoption of AI-driven chatbots in the tourism and hospitality industries. The data includes demographic information, behavioral variables, and responses to constructs from the AI Device Use Acceptance (AIDUA) model, such as emotional reaction, performance expectancy, anthropomorphism, and social influence.