Wireless & ISP Consumer Churn Analytics

**Overview**
This dataset provides daily insights into 20+ wireless and internet services providers within the U.S. market. Data is collected from consumers via surveys and includes the provider in which the account(s) was opened or closed, reasons for opening or closing, other providers considered, primacy, and respondent demographics and socioeconomic status.

**Use cases**
Key benefits and use cases
- Track brand-level acquisition and retention rates
- Understand why consumers are switching providers
- Identify why consumers select one provider over another
- Segment by primacy, timeframe, demographics/socioeconomics,
geography

**Product details**
Below is an example of some of the main variables. For a more detailed list of variables, please contact.

- Which Brands did you seriously consider when selecting a new provider?
- Which Brand did you select?
- New account/provider
- Additional, replacement, or first/returning account?
- Same or different brand (for additional/replacement)
- New account sources: Among “customers who came from a competitor, which competitor(s) did they come from?
- Reasons for opening
- Reasons for switching/closing an account
- Demographics included, but not limited to
- Age segments
- Generation
- Ethnicity
- Education
- Gender
- Credit
- History
- Employment
- Status
- Household
- Income
- State

• Time period