Household Demographics for Marketing

Segment the anonymous web
We have segmented the Internet into 39 core audiences based on household characteristics using trusted public sources like national statistics offices, census bureaus and regulatory agencies..

The audiences serve as a precise proxy for consumer needs and interests. They are used to evaluate campaigns and websites and can also be used to target online advertising.

Sample Tables:
Audience segment: Household income - Top 20%
Audience segment: Home ownership - Rent
Audience segment: Children in household - No children
Audience segment: Cars in household - 2+

Fields included:
- IP address
- Segment name

Expected Workflow:
- Request access to this listing and a Digiseg audience expert will contact you.
- Work with Digiseg to create an account, evaluate your requirements and connect your Snowflake instance.
- Get started with Digiseg.