Russia: share of impulse and planned e-purchases 2018, by category

When it came to online shopping of appliances and electronics, Russians planned mostly planned their online purchases in 2018, with only about 20 percent of such purchases based on impulse. The second most planned shopping category were sporting goods. The most on-impulse-bought products by Russians were books, beauty products, and games. Over 60 percent of attire purchases were planned beforehand.

在2018年，俄罗斯人在线上购买家电与电子产品的过程中，大多数消费者均进行了周密的计划，其中仅有约20%的此类购物行为基于冲动。第二常见的计划性购物类别为体育用品。俄罗斯消费者在冲动购物时最常购买的产品为书籍、美容产品和游戏。超过60%的服装购买行为均是在事前计划之中的。