Insurance Companies

1. Image of insurance companies.
2. Judgement on the change in the Federal Chancellor Office from Adenauer to Erhard.

Topics: 1. Associations with life insurance and growing old (sentence
completion test); degree of familiarity of life and health insurance
companies as well as types of insurance; trust in insurance companies;
attitude to trade organizations and occupation-oriented insurances;
completed life insurance policies; attitude to advertising for
name-brand articles; advertising methods which annoy or appeal; naming
magazines read; television habits; preferred weekday and preferred
broadcast times.

2. Expectations of the political future of the FRG; expected influence
of the change of government on the purchasing power of the DM; assumed
result of the next elections and expected jeopardy to currency
stability with an SPD victory.

3. Miscellaneous: comparison of personal economic situation with the
situation of parents before the war; personal capital accumulation and
provision for old age as well as that of parents; attitude to banks and
savings banks as well as cashless funds transfers; tenancy and rent
costs; party preference.

Demography: age (classified); sex; marital status; religious
denomination; occupation; income; household income; size of household;
head of household; housing situation; state; refugee status; possession
of durable economic goods; possession of assets.

Interviewer rating: social class of respondent; condition of
residence; city size.