Communicating For Success: A Review Of The National Sea Grant Communications Activities

This report reviews three major national communications efforts of Sea Grant: The National Sea Grant Library (NSGL), the Sea Grant Abstracts and the National Media Relations Program (NMRP). It presents a set of recommendations for each of the projects, all designed to further Sea Grant's national communications program. The report presents a framework that should enable Sea Grant to capture the opportunity that a professional communications program at the national scale offers. Success in national communications will result in further growth and success for Sea Grant as a whole.