Italy: olive oil purchase channels 2017, by consumption range

This statistic depicts the distribution of olive oil purchase channels in Italy in 2017, by consumption range. Overall, 40.8 percent of the asked respondents bought most of the consumed olive oil directly to the producer, while 23.3 percent of them bought the same quantity in the large-scale retail. Lastly, 4.9 percent of respondents consumed mostly their own produced olive oil, while 7.1 percent of consumers purchased in traditional grocery store an estimated 10-20 percent of the whole consumed olive oil amount.

本统计数据描绘了2017年意大利橄榄油购买渠道的分布情况，依据消费范围划分。总体来看，受访者的40.8%主要从生产者处直接购买所消费的橄榄油，而23.3%的受访者从大规模零售处购买了相同数量的橄榄油。此外，4.9%的受访者主要消费自产橄榄油，而7.1%的消费者在传统杂货店购买了约占整个消费橄榄油量10%-20%的产品。