Walmart Luminate Charter by Crisp

**Overview**
The Luminate Charter integration for Databricks leverages the Crisp Data Platform to effortlessly bring all Luminate Charter data directly into your Databricks environment. Absolutely no API integrations or ETL work is required, you can skip straight to building applications and analytics on top of the data.

The app provides 2 main data assets:

- **Luminate Source Data.** Tables reflecting the raw schema as provided by Luminate Channel Performance and Category Advisor APIs.

- **Crisp Normalized Data.** Tables conforming to Crisp normalization and harmonization schema. This schema is more conducive for business intelligence and data science initiatives than the raw Luminate schemas.

**Getting started is easy:**

Before you begin, make sure that your organization has a Walmart Luminate Charter subscription and that you know who your Luminate Account Manager is. The rest is easy:

1. Request this offering
2. Sign the 3-way Data Sharing Agreement, as required by Walmart
3. Historical backfill and initial load will begin immediately and complete within a few hours
4. Start querying and analyzing your Luminate Data

**Use cases:**

**Forecast demand**
Great planning starts with a clear picture of what your business looks like today. Access harmonized, usable data across retailers to align teams and forecast with confidence.

- View sales patterns across retailers to understand top-level demand
- Align sales and operations teams around single source of truth
- Forecast accurately with clean, normalized data

**Inventory Management**
With Crisp, you can keep an eye on every store and distribution center to keep shelves stocked and products selling.

- Track inventory and shipments from DCs to retailers
- Easily detect voids and out-of-stocks across thousands of stores
- Compare inventory with sales patterns to anticipate demand, allocate inventory, and refill orders

**Grow Sales**
With an eye on performance at every store, sales teams can easily find opportunities to expand shelf space and drive velocity.

- Identify opportunities to expand distribution and product assortments
- Pinpoint velocity hotspots and trends to craft a data-driven sales story
- Evaluate sales lift from merchandising strategies and promotions
- Pinpoint at-risk stores to retain distribution and defend shelf space.

**Reduce Waste**
Keep an eye on aging inventory to reduce waste and avoid penalties.

- Monitor inventory levels and sell-by dates to detect aging inventory
- Easily share reports with retailers to take action and move excess product
- Monitor weeks of supply to keep shelves stocked while keeping inventory lean

**Media Activation & Measurement**
As signal loss in digital media becomes more prevalent, marketers are turning to retailer data through Crisp alongside first- and third-party data sets in Databricks to sharpen targeting, measure impact, and increase profitability. Crisp’s data is non-PII, geo-based sales and inventory data directly from retailers (by retailer/SKU/zip/lat/long).

- Media activation: Support in-stock products, seasonal initiatives, and new product launches across programmatic media.
- Measurement: Use Crisp’s granular sales and inventory data to finally measure the impact of your digital marketing investments on in-store and e-comm sales.

**Additional Insights**

- More information about our sample data set can be found at https://support.gocrisp.com/hc/en-us/articles/15796965033751.