OTT /CTV DATA ( DEVICE GRAPH AND VIEWERSHIP GRAPH) / US AND INTL /600MILLIION+ MONNTHLY

Connected TV (CTV) is an abbreviation for "connected television," encompassing televisions that have the capability to connect to the internet. This enables users to access a diverse range of sources to stream shows, movies, and various video content on their CTVs. VentiveIQ offers comprehensive viewership data for OTT/CTV, supplemented with IMDB metadata, Device Graph, and IP Addresses associated with households. This data is accessible for both the United States and select international countries. It is conveniently categorized to facilitate audience building and can be seamlessly integrated with additional data sets such as demographics, online behavior/intent data, and personally identifiable information (PII) for enhanced insights and analysis.

搜集汇总

背景与挑战

背景概述

该数据集提供美国及部分国际市场的OTT/CTV观看数据，包括设备图、家庭IP地址和IMDB元数据，月覆盖超6亿用户。这些数据支持与人口统计、在线行为及个人身份信息整合，便于受众构建和深入分析。