Digital Consumer Interest Signals – Video Gaming Genres & Platforms (Masked)

AGR’s Digital Consumer Interest Signals – Video Gaming dataset provides near real-time indicators of interest and behavior across U.S. consumers aged 18+. This table focuses on consumer engagement with video gaming genres (e.g., Action, Simulation, Sports) and platform preferences (e.g., Console, PC, Mobile).<br/><br/>Data is collected from licensed email interactions, hashed for security, and linked to behavioral intent without revealing PII. This version includes only masked and non-sensitive fields, making it safe for segmentation, targeting, and analytics.<br/><br/>Common Use Cases:<br/>- Behavioral segmentation for gaming or entertainment offers<br/>- Enrichment of CRM or CDP datasets<br/>- Cross-platform marketing activation<br/>- Look alike audience creation

原始信息汇总

Digital Consumer Interest Signals – Video Gaming Genres & Platforms (Masked) 数据集概述

数据集基本信息

• 提供商: AGR Marketing Solutions LLC
• 访问权限: Free (Unlimited Access)
• 数据刷新频率: Monthly
• 地理覆盖范围: 美国 (所有州)
• 云区域可用性: AWS (包括非洲、亚太、欧洲等多个区域)

数据集描述

AGR的Digital Consumer Interest Signals – Video Gaming数据集提供美国18岁以上消费者对视频游戏类型（如动作、模拟、体育）和平台偏好（如主机、PC、移动设备）的近实时兴趣和行为指标。数据来源于许可的电子邮件交互，经过哈希处理以确保安全，并与行为意图相关联，不包含个人身份信息（PII）。此版本仅包含掩码和非敏感字段，适用于细分、定位和分析。

主要用途

• 游戏或娱乐产品的行为细分
• 丰富CRM或CDP数据集
• 跨平台营销激活
• 创建相似受众

数据结构 (数据字典)

表名: VIDEO_GAMING_MASKED

列名及类型:

• STATE: Varchar
• ZIP: Varchar
• FIRSTINTENTDATE: Date
• MOSTRECENTINTENTDATE: Date
• VIDEO_GAMING_STREAKDAYS: Number
• HASHEDEMAIL: Varchar
• SHA256_EMAIL: Varchar
• MOBILE_INDICATOR: Boolean
• Smart TV_Indicator: Boolean
• TABLET_INDICATOR: Boolean
• SMARTPHONE_INDICATOR: Boolean
• DOMAIN: Varchar
• PAGELEVELCATEGORY: Varchar
• PLC1: Varchar
• First Name: Varchar
• Last Name: Varchar
• EMAIL: Varchar

使用示例

SQL查询示例

sql SELECT COUNT(*) AS TOTAL_RECORDS FROM DIGITAL_CONSUMER_INTEREST_VIDEO.PUBLIC.VIDEO_GAMING_MASKED;

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分类标签

• Analytics Tools
• Audience Segmentation
• Demographics
• Marketing

联系方式

• 销售: [e-mail]
• 支持: [e-mail]