People Data USA | Append 100+ Attributes from 220M+ Profiles

Factori’s US People Data is a comprehensive, privacy-safe consumer enrichment dataset designed to help enterprises fill customer data gaps, improve audience understanding, and create more actionable consumer profiles across the United States.

The dataset combines aggregated signals from surveys, digital services, and public data sources, then applies Factori’s profiling and validation methodology to prioritize fresh, reliable, and usable data points. This enables buyers to enrich customer records, build high-value audience segments, improve personalization, support clean-room analytics, and power downstream models for targeting, measurement, and forecasting.

Factori’s US People Data helps brands, agencies, platforms, and analytics teams understand who their consumers are, where they live, what they buy, what they care about, how they behave online and offline, what life stage they are in, and which products, brands, and categories they are most likely to engage with.

The solution spans a rich range of data categories to help buyers address customer data gaps, improve consumer intelligence, and deliver better client and business outcomes:

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**Geography:** City, State, ZIP, County, CBSA, Census Tract, and more

**Demographics:** Gender, Age Group, Marital Status, Language, and more

**Financial:** Income Range, Credit Rating Range, Credit Type, and more

**Persona:** Consumer Type, Lifestage, Preferences, Family Type, and more

**Interests:** Content, Brands, Shopping, Hobbies, Lifestyle, and more

**Household**: Number of Children, Number of Adults, IP Address, and more

**Behaviours:** Brand Affinity, App Usage, Web Browsing, and more

**Firmographics:** Industry, Company, Occupation, Revenue, and more

**Retail Purchase:** Store, Category, Brand, SKU, Quantity, Price, and more

**Auto:** Car Make, Model, Type, Year, and more

**Housing:** Home Type, Home Value, Renter/Owner, Year Built, and more

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**People Data Schema & Reach :**

Factori’s US People Data reach represents the total volume of consumer enrichment signals available across multiple categories, including location coverage, monthly active users, daily active users, and monthly location pings.

The dataset is built to support buyer use cases such as identity enrichment, audience segmentation, customer profiling, media planning, lookalike modeling, consumer analytics, retail intelligence, financial propensity modeling, and privacy-safe clean-room collaboration.

By combining geography, demographics, financial indicators, interests, household attributes, digital behavior, purchase signals, firmographics, auto, and housing data, Factori enables buyers to create a more complete and actionable view of US consumers.

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**Data Export Methodology :**

Because Factori collects and refreshes data dynamically, we deliver the most current US People Data and consumer enrichment insights through the most appropriate export method and interval.

Available delivery cadences include daily, weekly, or monthly exports depending on customer requirements, data volume, activation workflow, and analytics use case.

The dataset can be delivered for use across data marketplaces, data clean rooms, CDPs, CRMs, enterprise data warehouses, advertising platforms, analytics environments, and forecasting models.

搜集汇总

背景与挑战

背景概述

Factori的US People Data是一个隐私安全的美国消费者数据增强数据集，整合了超过220M个人资料中的100多个属性，涵盖地理、人口统计、财务、兴趣、行为等多个类别，旨在帮助企业填补数据空白、提升受众理解并支持身份增强、受众细分等用例。数据集通过动态收集和验证方法确保数据新鲜可靠，可根据需求以每日、每周或每月频率交付，适用于数据市场、清洁房间、广告平台等多种环境。