Click-to-open rate of DEM e-mails in Italy 2020, by B2B industry

In Italy, in 2020, technology, computer and electronics was the B2B (business-to-business) industry with the highest rate of DEM e-mails that were clicked by users, with 23.4 percent. Apparel and accessories followed, with a rate of 22.1 percent.在2020年意大利，科技、计算机与电子行业成为B2B（企业对企业）领域中，用户点击DEM（直接营销电子邮件）率最高的行业，占比高达23.4%。紧随其后的是服装及配饰行业，其点击率为22.1%。