Sequential Mapping: Using Sequential Rhetoric and Comics Production to Understand UX Design

Sequential rhetoric can serve as a framework to instruct UX practice (through user story maps) to new learners because it is both approachable and affordable. Sequential rhetoric consists of five main facets that incorporate planning elements (core visual writing and envisaging) and composing elements (interanimation, juxtaquencing, and gestalt closure), which this essay both defines and relates to convergent scholarship. We argue that sequential rhetoric transfers beyond the technical classroom and into the profession itself.