东莞市日化用品类客户分级评价数据

采集东莞市日化用品类客户的最近一次消费时间（R）、最近一段时间消费频次(F)、最近一段时间消费金额(M)，采用RFM模型对客户进行价值评级，用RFM分析方法把客户分为ABCD四级，对细分过后的不同客户采取相应营销策略，进行精准有效的运营。通过对客户进行分级管理，满足不同等级客户的个性化需求，并为同行业企业管理不同等级的客户，实现精准个性化服务提供数据支持。1、数据处理：对从东莞市采集到的数据进行脱敏、降噪、清洗、聚集、分析。2、数据加工：运用RFM模型结合客户最近一次消费时间（R）、客户最近一段时间消费频次(F)和客户最近一段时间消费金额(M)的得分排名对客户进行一个综合排名，最终得出一个RFM总评分。
a.提取出客户最近一次消费时间（R）、客户最近一段时间消费频次(F)和客户最近一段时间消费金额(M)进行分类，最近一次消费时间间隔最短的客户排在最上面。按照从1-5评分，前20%的客户获得5分，接下来的20%用户获得4分,再下来20%的客户为3分，再下来20% 的客户为2分，最后20% 的客户为1分。
b.根据客户最近一段时间消费频次(F)从高到底依次对用户进行分类，前20%的客户在用户活动频率的分数为5，以此类推。
C, 根据客户最近一段时间消费金额(M)，前20%的客户在消费金额的分数为5，以此类推。消费金额最少的20%客户则分数为1。
RFM得分=0.3*（R得分）+0.3*（F得分）+0.4*（M得分）
评分大于等于4分的为A级客户，大于等于3小于4的为B级客户，大于等于2小于3的为C 级客户，低于2的为D 级客户。

This dataset collects Recency (R, time since the most recent consumption), Frequency (F, purchase frequency over a specific period), and Monetary value (M, total consumption amount over a specific period) of customers in the daily chemical products sector in Dongguan City. The RFM model is adopted to conduct customer value rating, and customers are divided into four tiers: A, B, C, D via RFM analysis, so that targeted marketing strategies can be formulated for different segmented customer groups to achieve precise and efficient customer operation. Through hierarchical customer management, personalized demands of customers at different tiers are met, providing data support for peer enterprises to manage customers at various tiers and deliver precise personalized services.

1. Data Processing: Anonymize, denoise, clean, aggregate and analyze the data collected from Dongguan City.

2. Data Refinement: Using the RFM model combined with the score rankings of customers' Recency (R), Frequency (F) and Monetary value (M) indicators, conduct a comprehensive ranking of customers and calculate the final overall RFM score.
a. Extract customers' Recency (R), Frequency (F) and Monetary value (M) indicators for classification. Rank customers by the shortest time interval since their most recent purchase first. Assign scores from 1 to 5: the top 20% of customers receive 5 points, the next 20% receive 4 points, the subsequent 20% receive 3 points, the following 20% receive 2 points, and the last 20% receive 1 point.
b. Classify customers based on their purchase frequency (F) in descending order. The top 20% of customers get 5 points for their activity frequency, and the rest are assigned scores in the same manner.
c. Classify customers based on their total consumption amount (M) in descending order. The top 20% of customers get 5 points for their consumption amount, and the rest are assigned scores in the same manner. The bottom 20% of customers with the lowest consumption amount get 1 point.

The RFM score is calculated as: RFM score = 0.3 * (R score) + 0.3 * (F score) + 0.4 * (M score).

Customers with an RFM score greater than or equal to 4 are classified as Tier A customers; those with a score greater than or equal to 3 and less than 4 are Tier B customers; those with a score greater than or equal to 2 and less than 3 are Tier C customers; and those with a score lower than 2 are Tier D customers.

搜集汇总

数据集介绍

特点

该数据集包含828条东莞市日化用品类客户的RFM评分数据，每日更新，采用RFM模型对客户进行分级（ABCD四级），旨在支持精准营销和客户分级管理。