Sales share of the luxury goods market worldwide 2007-2013, by gender

This statistic shows the sales share of the luxury goods market worldwide from 2007 to 2012 and provides an estimate for 2013, by gender. In 2011, 60 percent of global luxury goods sales were made by women.Luxury Goods MarketThe global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Luxury goods manufacturers meet consumer demand by focusing on brand, aesthetics, quality materials, superior craftsmanship and pricing to transform everyday objects into status symbols. The industry rises and falls with the gross domestic product (GDP), seeing demand climb in times of economic stability and plummeting in unfavorable economic climates. The United States has long been the largest regional market for luxury goods and is estimated to continue to be the leading personal luxury goods market in 2014, with a value of 64.9 billion euros.LVMH (Louis Vuitton Moet Hennessy) is the most valuable luxury brand in the world, with a brand value of about 27.45 billion U.S. dollars in 2015. The LVMH Group's total revenue for the 2014 fiscal year was about 30.64 billion euros. The company employed over 121 thousand people; 24 percent of which were located throughout the United States.New markets and segments are giving the industry growth points. One challenge for luxury companies is to maintain brand equity and cultivate their customer relationships. As luxury expands into more industries, expect a more mature segmented market. As a result, consumers should also become more rational.

本统计数据显示了2007年至2012年全球奢侈品市场的销售份额，并对2013年进行了预测。在2011年，全球奢侈品销售中有60%是由女性消费者完成的。全球奢侈品产业，包括饮料、时尚、化妆品、香水、手表、珠宝、行李箱及手袋等，历经多年持续增长。奢侈品制造商通过关注品牌、美学、优质材料、精湛工艺及定价策略，将日常用品转变为象征地位的符号。该产业与国内生产总值（GDP）的波动密切相关，经济稳定时期需求上升，而在经济不景气时期需求则急剧下降。美国长期以来一直是全球奢侈品市场的最大区域市场，预计在2014年仍将继续作为领先的个人奢侈品市场，市场规模达到649亿欧元。LVMH（路易威登-轩尼诗-路易威登）是世界上最具价值的奢侈品品牌，2015年的品牌价值约为274.5亿美元。LVMH集团在2014财政年度的总收入约为306.4亿欧元，员工总数超过12.1万人，其中24%分布在全美各地。新兴市场和细分市场为该产业提供了增长点。对于奢侈品公司而言，维持品牌价值和培养客户关系是一项挑战。随着奢侈品向更多行业拓展，预计将出现更加成熟的细分市场。因此，消费者也应变得更加理性。