Exploring Factors influencing the Online Impulse Buying Behavior of Students on TikTok Shop
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https://data.mendeley.com/datasets/zz74tx28j2
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The dataset aims to explore the factors influencing the online impulse buying behavior of university and college students in Can Tho, a central city in the Mekong Delta of Vietnam, on TikTok Shop. Data collection was conducted from January 2024 to March 2024 via an online questionnaire, resulting in 361 valid responses.
