Data of Tokopedia

This dataset contains raw and processed questionnaire results from a quantitative study titled “The Influence of Chatbot Customer Service Quality on Customer Value Perception and Its Impact on Tokopedia Application Usage Among Generation Z in Indonesia.” The data were collected using a structured Likert-scale questionnaire distributed to Generation Z respondents who use the Tokopedia application. The dataset includes demographic information, variables related to chatbot information quality, system quality, perceived customer value, ease of use regarding Tokopedia application usage. The data can be used for statistical analysis, replication of research, or further study on digital customer experience and chatbot effectiveness in e-commerce contexts.