North America Hotel Industry Guest Satisfaction Dataset

**Overview**
The J.D. Power North America Hotel Guest Satisfaction Study provides a unique dataset of United States and Canadian hotel guests (past 30 days) staying at branded hotel properties in the United States, Canada, Mexico, and the Caribbean. For all hotel segments (luxury, upper upscale, upscale, etc.), this dataset includes guest satisfaction ratings across various aspects of the hotel stay, such as guest rooms, food & beverage, and staff service. The dataset also includes profiles for guests and hotel loyalty program members, including length of stay, travel companions, usage of hotel facilities and amenities, usage of hotel technology, hotel segment and property types, and much more. Hotel research and booking behavior data, in addition to guest demographic data, are also included.

**Use cases**

- Track guest usage and satisfaction with hotels located in U.S. markets (region, state, and/or city), or with various types of hotels such as resorts, urban hotels, or airport hotels.
- Track hotel guests’ nationwide or market-specific hotel research and booking behaviors
- Obtain insights into hotel behaviors across specific guest types and demographics (i.e. leisure and business travelers, millennials, families with children, etc.)
- Obtain insights into hotel behaviors among loyalty program members and hotel co-branded credit cardholders.

**Product details**
Example of key variables included (data “map” provided” with purchase):

- Hotel stay profile (purpose of hotel stay, guests in travel party, length of stay, usage of hotel services/amenities, room rate paid, reasons for hotel choice)
- Booking/reservation: booking method (telephone, website, app, etc.), which booking/reservation website/app used, satisfaction with reservation process
- Guest room: satisfaction ratings, room amenities available, room amenities used
- Hotel facility: satisfaction ratings, lobby/common area impressions
- Comms and Connectivity: satisfaction ratings
- F&B: satisfaction ratings, F&B venue usage (restaurant, bar, café), meals eaten at hotel
- Staff Service: satisfaction ratings, pre-comms, KPIs?
- Value: satisfaction ratings, additional expenses paid
- Guest profile (hotel wants vs. needs, loyalty program membership, hotel co-branded credit card ownership, past-year travel, demographics)
- Hotel property location (city, state, country, DMA/market)
- Hotel property location type (urban, suburban, small town/rural, resort, airport)
- Hotel property characteristics (chain scale, year built, brand, parent company, meeting space square footage)