North America Hotel Industry Guest Satisfaction Dataset

**Overview** The J.D. Power North America Hotel Guest Satisfaction Study provides a unique dataset of United States and Canadian hotel guests (past 30 days) staying at branded hotel properties in the United States, Canada, Mexico, and the Caribbean. For all hotel segments (luxury, upper upscale, upscale, etc.), this dataset includes guest satisfaction ratings across various aspects of the hotel stay, such as guest rooms, food & beverage, and staff service. The dataset also includes profiles for guests and hotel loyalty program members, including length of stay, travel companions, usage of hotel facilities and amenities, usage of hotel technology, hotel segment and property types, and much more. Hotel research and booking behavior data, in addition to guest demographic data, are also included. **Use cases** - Track guest usage and satisfaction with hotels located in U.S. markets (region, state, and/or city), or with various types of hotels such as resorts, urban hotels, or airport hotels. - Track hotel guests’ nationwide or market-specific hotel research and booking behaviors - Obtain insights into hotel behaviors across specific guest types and demographics (i.e. leisure and business travelers, millennials, families with children, etc.) - Obtain insights into hotel behaviors among loyalty program members and hotel co-branded credit cardholders. **Product details** Example of key variables included (data “map” provided” with purchase): - Hotel stay profile (purpose of hotel stay, guests in travel party, length of stay, usage of hotel services/amenities, room rate paid, reasons for hotel choice) - Booking/reservation: booking method (telephone, website, app, etc.), which booking/reservation website/app used, satisfaction with reservation process - Guest room: satisfaction ratings, room amenities available, room amenities used - Hotel facility: satisfaction ratings, lobby/common area impressions - Comms and Connectivity: satisfaction ratings - F&B: satisfaction ratings, F&B venue usage (restaurant, bar, café), meals eaten at hotel - Staff Service: satisfaction ratings, pre-comms, KPIs? - Value: satisfaction ratings, additional expenses paid - Guest profile (hotel wants vs. needs, loyalty program membership, hotel co-branded credit card ownership, past-year travel, demographics) - Hotel property location (city, state, country, DMA/market) - Hotel property location type (urban, suburban, small town/rural, resort, airport) - Hotel property characteristics (chain scale, year built, brand, parent company, meeting space square footage)

搜集汇总

背景与挑战

背景概述

该数据集基于J.D. Power北美酒店客户满意度研究，涵盖了美国、加拿大、墨西哥和加勒比地区品牌酒店客人的满意度评分，包括客房、餐饮、员工服务等多个方面，同时整合了客人资料、忠诚度计划成员信息及酒店研究预订行为数据。它可用于跟踪不同市场和酒店类型的客户使用与满意度，并分析特定客群（如休闲商务旅客、家庭）及忠诚度计划成员的行为模式。