Epsilon – Consumer Database

**Overview**
The #1 ranked consumer file providing 1,000+ attributes on 250M consumers and 120M households.

Reach extensive insights on demographics, lifestyles and interests, purchase history, vehicle information and more. Spanning thousands of data points, Epsilon’s national consumer database helps you connect with your best customers and prospects across all channels based on a detailed portrait of who they are and how they spend their time and money.

**Use cases**
- In-depth view of household makeup (i.e. occupation, presence of children, education)
- Time-sensitive trigger dimensions that give a look into your consumers’ life stages (i.e. newly married, retirement, household relocation)
- Unique perceptions into the purchase activity of a household (i.e. shopping behavior, spending relative to income, seasonality of spending)
- Discover financial dimensions and residential property data of your consumers (i.e. home sales price, mortgage amount, household net worth)

**Sample Segments**
- Mortgage Holders
- High Dollar Belief Causes Donors
- College Students
- Household Income $250,000 or more
- Republican Voter

**Data sources**
Ethically sourced from 65 billion records that are processed annually from 30+ public and partner data sources. Updated every 6 weeks.

**Committed to Privacy**
Epsilon maintains a commitment to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices.
https://legal.epsilon.com/global-privacy-policies/