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Flagship Entry in Online Marketplaces

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NBER2021-09-01 更新2025-01-04 收录
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In this paper, we empirically study how flagship entry in an online marketplace affects consumers, the platform, and various sellers on the platform. We find flagship entry may benefit consumers by expanding the choice set, by intensifying price competition within the entry brand, and by improving

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2021-09-01
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