PANORAMA DAS STARTUPS NO SETOR TURÍSTICO BRASILEIRO

The objective of this research was to present an overview of startups in the tourism business registered in the database - StartupBase. On this basis, startups are found in the data roadmap, and there are also pre-accelerated startups in the country incubated within institutions or development companies, still in their initial phase. In addition, other Startups arise from individualized initiatives and end up not being included in the analysis of StartupBase. Thus, in this study, a scenario of data from startups in Brazil is displayed, whether in the following phases: out of operation, traction, ideation and scaleup, which identify the innovations and developed technologies. There was a higher concentration of startups in São Paulo with 65 among the 10 states. Another indicator of the categories identified, was that SEBRAE Capital Empreendedor and Troposlab have a larger number with 5 startups and the segment of Events and Tourism has 218 registered startups, and among them, only 24 out of 218 have the badge of badges, which are digital emblems that symbolize competencies and achievements. All these aspects involve a discussion on the importance of startups for the economy in the country, specifically in the tourism business, with the creation of startups important to the increase of research, knowledge, opportunities for the generation of jobs and mainly for the confrontation of competitiveness in the market.