eCommerce Benchmark KPIs: Footwear in South Africa

In 2023, next to an add-to-cart rate of 12.7%, a cart abandonment rate of 86.1%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Footwear in South Africa also consist of an AOV of US$87.6, a discount rate of 6.7%, and a return rate of 11%.

至2023年，南非鞋类电商基准关键绩效指标（KPIs）中，除12.7%的加入购物车率、86.1%的购物车放弃率以及1.8%的转化率外，还包括平均订单价值（AOV）为87.6美元、折扣率为6.7%以及退货率为11%。