Market size of ice cream China 2015-2021

The Chinese ice cream market is estimated to reach 160 billion yuan in 2021, up from 147 billion yuan the prior year. Among ice cream manufacturers in China, Yili Group held the largest market share, accounting for 19 percent. The history of ice cream in China Ice cream has been enjoyed by the Chinese throughout history. According to records, around 3,000 years ago, wealthy families in China served crushed ice and juice to their guests. During the Tang Dynasty, some merchants specialized in selling ice pops on the market in summer at a high price. Yet, ice cream has never enjoyed widespread popularity across all social strata like today. In 2020, the retail sales of ice cream and frozen desserts were nearly nine billion U.S. dollars and were expected to grow steadily in the following years. Behind the rise of Chicecream Though western ice cream brands like Häagen-Dazs and Wall’s have been popular among Chinese ice cream lovers for decades, seven out of ten most popular ice cream brands in China were home-grown. The resulting patriotic trends in recent years, Chinese consumers have increasingly preferred domestic brands over foreign ones, especially for food and drinks. Embracing this trend, the premium ice cream brand Chicecream (Chinese ice cream) was founded in 2018. The company positions its products as competitive for Häagen-Dazs, which targets the higher income group, and achieved tremendous success due to its social media campaign.

据预测，2021年中国冰淇淋市场预计将达到1,600亿元人民币，较上一年增长至1,470亿元人民币。在中国冰淇淋制造商中，伊利集团占据了最大的市场份额，占比达19%。中国冰淇淋的历史渊源冰淇淋自历史上便为中国人民所喜爱。据记载，约在3,000年前，中国的富裕家庭便将碎冰和果汁奉宾客享用。在唐代，一些商人专门在夏季市场上高价售卖冰棍。然而，冰淇淋从未像今天这样在所有社会阶层中普遍受到欢迎。2020年，冰淇淋及冷冻甜品的零售销售额接近90亿美元，预计在未来几年将稳步增长。Chicecream（中国冰淇淋）的崛起尽管几十年来，像哈根达斯和沃尔斯这样的西方冰淇淋品牌在中国冰淇淋爱好者中颇受欢迎，但在中国最受欢迎的十个冰淇淋品牌中，有七个是本土品牌。近年来，随着爱国潮流的兴起，中国消费者越来越偏好国内品牌而非外国品牌，尤其是在食品和饮料方面。顺应这一趋势，高端冰淇淋品牌Chicecream（中国冰淇淋）于2018年成立。该公司将其产品定位为与哈根达斯相竞争，后者主要针对高收入群体，凭借其社交媒体宣传活动取得了巨大成功。