奶粉类抖音直播带货违法监测预警数据

对采集的抖音平台带货品类为奶粉类的达人直播视频内容进行转译分析，对达人口播语言内容进行处理、分析，根据达人在直播过程中对预先设置的违规敏感词（比如：母乳、增加抵抗力、促进脑部发育、益智、预防感冒、治疗、强化体质、增强免疫力等）违反的次数和频率，依据触发条件规则提出警告或处理。为服务辖区市场监督局管理区域内规范企业抖音直播行为，提供数据支持。将采集完成的直播视频进行进行预处理，第一步：基于原始视频文件，以最大10分钟单位对原始视频进行切片。第二步：对于已完成的切片视频，进行视频内容转语音操作。第三步：对于已完成视频转语音操作的切片，进行语音转文本操作。第四步：使用OCR技术对原始视频中抓取的图片进行文字提取操作。第五步：将所得到的文字内容与违法预警关键词库进行匹配。最终运用多标准决策分析模型，对主播在直播过程中出现的违规语句进行分析计算，得出违法预警值和是否预警判断。
违法预警值=（违法预警单关键词命中次数*0.25）+（违法预警组合关键词命中次数* 0.3）+（图片识别命中预警组合关键词个数*0.35）+（直播间近一个月历史违规记录数*0.1）
通过公式计算出最终违法预警值，违法预警值 ≤1 时，不触发预警提示，违法预警值 ＞1 时触发违法预警提示。

This dataset conducts transcription and analysis on live streaming video content of Douyin influencers who promote milk powder products. The spoken language content of the influencers will be processed and analyzed. Warnings or corresponding treatments will be implemented based on the frequency and count of violations against pre-set sensitive violation keywords (e.g., breast milk, enhance resistance, promote brain development, improve intelligence, prevent colds, treat, strengthen physique, enhance immunity, etc.) during live streaming, in accordance with the trigger condition rules. This dataset provides data support for market supervision bureaus within their jurisdiction to standardize the live streaming behaviors of enterprises on Douyin.

The collected live streaming videos undergo the following preprocessing steps:
1. Segment the original video files into clips with a maximum duration of 10 minutes each.
2. Convert the segmented video content into speech.
3. Perform speech-to-text conversion on the speech-extracted video clips.
4. Extract text from images captured from the original videos using Optical Character Recognition (OCR) technology.
5. Match the obtained text content against the violation warning keyword database.

Finally, a Multi-criteria Decision Analysis (MCDA) model is applied to analyze and calculate the violating statements made by the streamer during the live stream, to derive the violation warning score and the warning determination result.

The Violation Warning Score is calculated using the following formula:
Violation Warning Score = (Number of hits for individual violation warning keywords × 0.25) + (Number of hits for combined violation warning keywords × 0.3) + (Number of combined warning keywords identified via image recognition × 0.35) + (Number of historical violation records of the live stream room in the past month × 0.1)

The final Violation Warning Score is calculated via the aforementioned formula. No warning prompt will be triggered when the score is ≤ 1, and a violation warning prompt will be triggered when the score > 1.

搜集汇总

数据集介绍

特点

该数据集包含1351条奶粉类抖音直播带货违法监测预警数据，每季度更新一次，用于监测直播中的违规敏感词使用情况，支持市场监督局规范直播行为。数据通过视频转译、OCR技术和关键词匹配算法处理，计算违法预警值以判断是否触发预警。