We present a theory of choice among lotteries in which the decision maker's attention is drawn to (precisely defined) salient payoffs. This leads the decision maker to a context-dependent representati
What makes immigration a salient issue among Latinos? We focus on immigration –one of the most pressing issues facing the United States– and evaluate the factors that motivate immigration salience amo
We provide a novel account of experimental evidence for the endowment effect using the salience mechanism (Bordalo, Gennaioli, and Shleifer, 2011). The two-stage procedure implemented in experiments i