Convention & Trade Fair Planning in Turkey - Market Research Report (2014-2029)

Revenue in Europe’s Convention and Trade Show Organisations industry is anticipated to drop at a compound annual rate of 7.2% to €30.4 billion over the five years through 2024. The sink in revenue over the period is predominantly due to the significant damage the COVID-19 outbreak inflicted on the sector, as convention and trade show organisations were shut down temporarily or operated at limited capacity. The industry has weathered unfavourable economic headwinds since the COVID-19 outbreak, as inflationary pressures hit the Eurozone, limiting significant investment into new projects, compounded by lacklustre business sentiment. As a result, convention and trade show organisations' revenue is set to decline by 1.5% in 2024. The industry's key clientele is the commercial enterprises whose participation in events like trade shows and conventions mainly depends on their economic outlook. Private individuals are more likely to attend events during a positive consumer climate. This directly influences the appeal for companies to showcase themselves as exhibitors at trade shows. Inflationary pressures are set to ease over 2024, with promising signs in the latter end of 2023 strengthening business and consumer sentiment to the benefit of the industry.

欧洲会议与贸易展览会组织行业预计在2024年间的五年内将以7.2%的复合年增长率下降，总收入预计降至304亿欧元。在此期间，收入的下降主要归因于COVID-19疫情爆发对该行业的重大打击，由于会议和贸易展览会组织机构临时关闭或以有限容量运营。自COVID-19疫情爆发以来，该行业已抵御了不利的宏观经济逆风，随着通货膨胀压力冲击欧元区，对新项目的重大投资受到限制，加之商业情绪低迷。因此，会议与贸易展览会组织的收入预计在2024年将下降1.5%。该行业的主要客户群体是商业企业，它们对贸易展和会议等活动的参与主要取决于其经济前景。私人个体更倾向于在消费气候乐观的时期参加活动。这直接影响了公司作为参展商在贸易展上的展示吸引力。预计通货膨胀压力将在2024年有所缓解，2023年末的积极迹象增强了商业和消费者情绪，对行业有利。