Soju sales share in the alcoholic beverage market South Korea 2014-2023

In 2023, around 33.38 percent of total alcoholic beverage sales were Soju. Soju is a traditional Korean spirit. Soju is a clear distilled spirit with and alcohol content between 16 to 53 percent. It is traditionally made from rice, wheat, or barley, but is also often produced from potatoes or sweet potatoes. South Korea produced around 1.33 million tons of Soju in 2023. Market leadersThe market is dominated by cheaper brands that produce Soju for the masses: According to a survey, Chamisul Fresh by HiteJinro was the Soju brand respondents consumed the most, followed by Like The First Time, also often stylized as Chum Churum, by Lotte. While Soju is traditionally a clear spirit, companies started to shake up the market by producing Soju with different flavors, such as peach, apple, or grape. Soju’s popularityEven though producers recently bumped prices, Soju is still a relatively cheap alcohol. A large number of cheaper soju brands sell their spirit in green 350ml glass bottles which can be found for around 1.50 U.S. dollars in most stores. This might be one of the reasons for Soju’s popularity: Industry reports have shown that South Koreans older than 20 years consumed an average of around 1.6 bottles of Soju per week in 2016.

于2023年，总酒精饮料销售额中约33.38%为烧酒。烧酒乃韩国传统烈酒。烧酒为一种清澈蒸馏酒，酒精含量介于16%至53%之间。传统上以大米、小麦或大麦为原料，但亦常以马铃薯或红薯为原料进行生产。2023年，韩国产量约为133万吨烧酒。市场领导者市场由面向大众的低价品牌主导：根据一项调查，希杰金酒公司生产的Chamisul Fresh烧酒是受访者消费最多的品牌，其次是乐天公司生产的“初次相遇”，亦常被称作Chum Churum。尽管烧酒传统上为一种清澈烈酒，但企业开始通过生产带有不同口味（如桃子、苹果或葡萄）的烧酒来搅动市场。烧酒之流行尽管生产商近期上调了价格，但烧酒仍属相对经济的酒精饮品。众多低价烧酒品牌以绿色350毫升玻璃瓶销售其烈酒，在大多数商店中可售价约1.50美元。这或许也是烧酒之所以流行的原因之一：行业报告显示，2016年韩国20岁以上的消费者平均每周消费约1.6瓶烧酒。

搜集汇总

背景与挑战

背景概述

该数据集统计了2015年至2024年韩国传统蒸馏酒Soju在酒精饮料市场销售额中的份额。数据集揭示了Soju作为一种廉价、受欢迎的酒精饮料，其市场由少数品牌主导，并反映了韩国消费者的饮酒习惯。