B2C Intent Data

Resonate provides the most predictive and recent data set with unique intent signals across leading verticals so you can make timely business decisions and anticipate future behaviors. Improve your model performance, optimize your O&O campaigns, and increase media performance with the freshest, richest consumer intelligence dataset available today.

Financial Services
- Life stages (buying a new home and car, getting married, starting a small business, etc.)
- Timeframe to open a new account
- Timeframe to switch banks and insurance providers
- Intent to buy cryptocurrency and NFTs

Automotive
- Timeframe for next auto purchase
- Expected next auto make
- Expected next auto body type
- Have a new teen driver

Retail
- Future purchase category and location
- Future apparel spend
- Online grocery likelihood

Travel
- Type of travel planned
- Anticipated vacation spending
- Cruise intenders and cruise lines
- Likelihood of purchasing bundled travel package or adult-only vacation

Telecom
- Timeframe to switch wireless and internet providers
- Wireless provider switching to
- Life stages (buying a new home, getting married, etc.)

Home Services
- Plan to purchase home improvement in next 12 months
- Professional home services needed in next 12 months
- Which category of professional services needed
- Plan to purchase a home or do home renovations

Already working with an existing data provider like Acxiom, Experian, Epsilon, or Transunion? Resonate is a great addition to your existing data sets with unique categories.

What sets Resonate data apart?
- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions.
- Continuously Refreshed: Keeping pace with the consumers by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.