Willingness to switch to a smart time of use tariff measured amongst a nationally representative sample of British energy bill payers in 2014

This dataset contains individual level data on British energy bill payers collected from an online survey of a nationally representative sample of market research panel participants in 2014. It contains demographic data as well as data on their electrical appliance ownership (electric vehicles, washing machines, tumble dryers, dishwashers) as well as their occupancy patterns. It also contains a measure of willingness to switch to a smart time of use tariff designed to be commercially viable in 2020. The data was collected as part of a trial to determine the impact of message framing (loss, gain, environmental) on willingness to switch to this tariff) as well as how willingness to switch is affected by demographics and electrical appliance ownership. No personal data is contained in the dataset.