Replication Data for: Presentation Format Differences in Factorial Surveys: Written Vignettes Versus Photo Vignettes (OA edition)

This study is devoted to an analysis of presentation format differences in factorial survey experiments by the example of fear of crime as conceptualized by criminological theories. Guided by approaches from the psychology of cognition, we aim at a systematic comparison of the processing of factorial survey experiments based either on written or visual vignettes. We conducted a cross-sectional web survey in 2014 among n = 1449 students of a German university. Within the framework of a split ballot-experiment, we varied the presentation format of vignettes which were part of a factorial survey experiment. The results of our study show that dropout rates do not differ between presentation formats while processing time and self-reported fatigue are reduced when using visual vignettes.

本研究以犯罪学理论所界定的犯罪恐惧（fear of crime）概念为研究案例，针对析因调查实验中的呈现格式差异展开分析。本研究依托认知心理学相关理论开展研究，旨在对分别基于文字与视觉情境（vignette）的析因调查实验的信息处理流程开展系统性对比。本研究于2014年面向德国某高校开展横断面网络调查，最终纳入样本量n=1449的学生群体。在分卷实验（split ballot-experiment）的框架下，我们对作为析因调查实验组成部分的情境（vignette）的呈现格式进行了变量调整。研究结果显示，不同呈现格式下的问卷流失率无显著差异；而采用视觉情境时，受试者的信息处理时长与自我报告的疲劳感均有所降低。