Estimated revenue of the ad, PR, and related services industry in the U.S. 2004-2022

In 2022, revenues of the advertising, public relations (PR), and related services sector in the United States reached nearly 171 billion U.S. dollars, up from little more than 153 billion dollars a year earlier – an annual growth of almost 11.5 percent. For comparison, the U.S. ad, PR & media buying sector's expenses increased by 12.5 percent to about 107 billion dollars in 2022. Ad audiences and where to find themTV remained the leading offline advertising touchpoint in the U.S. as of December 2023. Almost half of surveyed consumers included the silver screen among the non-digital media where they came across ads throughout the four weeks preceding the data collection. However, the internet quasi ubiquity was undeniable: social media was the online channel with the highest reach in the U.S., mentioned by 44 percent of respondents. Video portals like YouTube and video streaming platforms like Netflix tied for second, each selected by 37 percent. What Americans want from online ads: less nuisance, more funDuring the same December 2023 study, about 40 percent of U.S. consumers reported feeling annoyed by digital ads. Some 35 percent also disliked receiving online ads based on their search history. A digital format that intends to be less invasive and more conversational is that of influencer marketing. According to that survey, the most popular digital influencer categories in the U.S. were, by far comedy and music, chosen by 42 and 39 percent of responding adults, respectively.

于2022年，美国广告、公共关系（PR）及相关服务行业的收入接近1710亿美元，较上年同期略超过1530亿美元增长了近11.5%。相较之下，美国广告、PR及媒体购买领域的支出在2022年增长了12.5%，达到约1070亿美元。截至2023年12月，电视仍是美国领先的线下广告接触点。在数据收集的前四周内，近一半的受访消费者表示，他们在接触到的非数字媒体广告中包括了银幕。然而，互联网的广泛普及不容否认：社交媒体是美国覆盖范围最广的在线渠道，44%的受访者提到了这一点。视频门户网站如YouTube和视频流媒体平台如Netflix并列第二，分别被37%的受访者选中。美国消费者对在线广告的期望：减少干扰，增加乐趣。在同年12月的研究中，大约40%的美国消费者表示对数字广告感到烦恼。约35%的人还不喜欢根据他们的搜索历史接收在线广告。一种旨在减少侵扰性并更具对话性的数字格式是网红营销。根据该项调查，美国最受欢迎的数字网红类别无疑是喜剧和音乐，分别被42%和39%的受访成年人所选择。