Most active NASCAR sponsors on Twitter 2019

During the Daytona 500 in the 2019 NASCAR season, fans not only tuned into their televisions to watch the race, they also discussed the events on social media. Sponsors tried to tap into this market by engaging with the fans on Twitter. Toyota was the most active sponsor during the event, with the company generating over 13.8 thousand posts and social interactions about the Daytona 500.

在2019年NASCAR赛季的戴通纳500赛事期间，观众不仅通过电视观看了比赛，还在社交媒体上热烈讨论赛事动态。赞助商们试图通过在Twitter上与粉丝互动来挖掘这一市场。丰田公司在本次活动中表现最为活跃，公司围绕戴通纳500赛事产生了超过13.8万条帖子及社交互动。