Hunt-Vitell’s General Theory of Marketing Ethics Predicts ‘Attitude-Behaviour’ Gap in Pro-Environmental Domain

The excel file includes variables for testing the effectiveness of Hunt-Vittel's General marketing Theory of marketing Ethics in Pro-Environmental domain. The data are collected from 612 MTurk participants. The data includes the following variables: Pro-environmental Behaviours, Pro-environmental Intentions, Ethical Evaluation, Deontology, Teleology, and Demographics. The word file includes experimental protocol and 10 environmental dilemmas. Data is used for the following publication: Zaikauskaitė, L., Butler, G., Helmi, N. F., Robinson, C. L., Treglown, L., Tsivrikos, D., & Devlin, J. T. (2022). Hunt–Vitell’s General Theory of Marketing Ethics Predicts “Attitude-Behaviour” Gap in Pro-environmental Domain. Frontiers in psychology, 13.