ENCHANT Data Italy Energia Positiva

This data was collected to investigate the impacts of descriptive and injunctive norm messages on the energy consumption behavior among customers of Energia Positiva. During a period of 12 months (January 2022 to December 2022), monthly electricity consumption data was collected for households. Customers were randomly divided into three groups. Between September and October 2022, customers within the experimental groups received four newsletters in an interval of about 15 days. Experimental group 1 (n = 111) received newsletters containing injunctive norm messages. Experimental group 2 (n = 109) received newsletters containing descriptive norm messages. Customers in the control group (n = 222) did not receive any newsletters. After the experimental phase, a subset of participating customers completed a survey (n = 117), that aimed to capture insights into the household socio-demographics (gender and age of the customer, household size, internal surface are of the home), as well as collecting information about their energy saving practices, environmental attitudes, concerns and intentions and the customers’ connection to Energia Positiva. This data collection consists of two data sets: Consumption: Monthly electricity consumption (kWh) of participating households. Survey: Survey responses of participating households.