U.S. consumers buying a product after seeing it used by an influencer 2024, by gender

According to a survey conducted in the United States in 2022, only two in 10 men purchased something after seeing an influencer or a content creator post about it on social media. Influencers were more likely to impact women's purchasing decisions, as 36 percent of women reported having bought a product after seeing online content or postings created by influencers.

根据2022年在美国进行的一项调查，仅有十分之二的男人在看到网红或内容创作者在社交媒体上发布相关内容后进行购物。网红对女性的购买决策影响更为显著，因为36%的女性表示，在观看由网红创作的在线内容或帖子后，她们购买了产品。