线上购车用户全生命周期画像

不同购车阶段（关注/兴趣/意向/成交）用户、不同车型/车系/品牌潜在用户的基础属性、内容偏好、购车偏好、线上浏览习惯（时间、浏览路径等）

This dataset covers basic attributes, content preferences, car purchase preferences, and online browsing habits (including browsing time, browsing paths, etc.) of users at different car purchase stages (awareness, interest, intention and purchase completion) as well as potential users of various vehicle models, vehicle series and brands.

搜集汇总

背景与挑战

背景概述

该数据集包含线上购车用户在关注、兴趣、意向、成交各阶段的基础属性与行为特征，涵盖车型偏好、内容浏览习惯及消费路径等维度。