Sustainability-Consciousness and Socio-demographic determinants of Awareness of Hemp-based Products in a Sustainable-Hyped Hemp Market

The dataset contains a de-identified analytical subset of a national survey used to examine consumer awareness of hemp-based product categories. The data includes measures of product awareness, sustainability orientation, and socio-demographic variables. The subset contains only variables used in the analysis reported in the associated manuscript, using a Poisson hurdle model. The data is published to support transparency and reproducibility.