Consumer view on controversial vs. traditional ads appeal in U.S. 2018, by age

In a late 2018 survey of consumers in the United States, 16 percent of respondents aged between 18 and 34 years found controversial ads more appealing than traditional ones, whereas 40 percent of them found controversial ads less appealing.

在2018年末对美国消费者进行的一项调查中，16%的18至34岁受访者认为具有争议性的广告比传统广告更具吸引力，而40%的受访者则认为具有争议性的广告吸引力较低。