Impact of influencer ads on purchasing behavior in Lithuania 2021-2022

Nearly 18 percent of Lithuanian internet users reported having purchased something based on a recommendation from an influencer or social media, according to a survey from 2022. To compare, in the previous year, more people were influenced by these channels.

根据2022年的调查数据，近18%的立陶宛互联网用户报告称，他们曾基于网红或社交媒体的推荐进行过购物。相较之下，在上一年的调查中，受到这些渠道影响的人群数量有所增加。