A Model of Influencer Economy
收藏NBER2023-05-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w31243
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资源简介：
With the rise of social media and streaming platforms, firms and brand-owners increasingly depend on influencers to attract consumers, who care about both common product quality and consumer-influencer interaction. Sellers thus compete in both influencer and product markets. As outreach and
提供机构：
美国国家经济研究局
创建时间：
2023-05-01
