eCommerce Benchmark KPIs: Footwear in Malaysia

In 2023, next to an add-to-cart rate of 12.8%, a cart abandonment rate of 78.1%, and a conversion rate of 2.8%, the eCommerce Benchmark KPIs for Footwear in Malaysia also consist of an AOV of US$91.3, a discount rate of 8.7%, and a return rate of 8.6%.

于2023年，马来西亚鞋类电子商务基准关键绩效指标（KPIs）包括：购物车添加率12.8%，购物车放弃率78.1%，转化率2.8%，平均订单价值（AOV）91.3美元，折扣率8.7%，以及退货率8.6%。