Share of marketers using product placement to raise TV reach in the U.S. 2021-2022

During a 2022 survey, approximately 57 percent of responding senior marketing managers who used TV advertisements and commercials reported turning to product placement to provide additional reach to TV ad spending. A year earlier, the share fell behind 28 percent.

在2022年进行的一项调查中，大约57%的参与调查的资深市场营销经理，在采用电视广告和商业广告的同时，表示已转向产品置入来扩展电视广告支出的覆盖范围。一年前，这一比例降至28%。