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Revolutioning E Commerce : How Live Shopping Shapes Consumer Impulse Buying in Indonesia
This study explores the determinants of impulse buying within Live Stream Shopping applications, examining the impact of Physical Characteristic Similarity, Value Similarity, Product Attributes, Paras
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Brand Image and Marketing Mix as Economic Drivers of Sustainable Purchase Decisions: A SEM-PLS Approach
Brand Image and Marketing Mix as Economic Drivers of Sustainable Purchase Decisions: A SEM-PLS Approach Data
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Research Data - Wilson and Andrian (2025)
This study aims to investigate the impact of digital transformation, organizational agility, and digital capability on firm performance. The study is using a quantitative method with primary data coll
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Adapting and Innovating: How Digital Technology Adoption Helps Indonesian Retail Business Survive in the Pandemic and Post-Pandemic Era
Interview data and transcripts from interviews with sources related to the appropriate use of digital technology in retail businesses.
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Dataset of Supply Chain and AI (1995-2023)
The research & publication metadata dataset of supply chain and AI, which was indexed by Scopus between 1995 to 2023. The dataset contains 3,511 documents metadata of 8,557 authors: authors, autho
Harvard Dataverse2024-09-17 更新70
