Branding the Nation on Social Media: Official and Informal Voice in Saudi Place-Branding

Data supporting the study of how Saudi Arabia's Vision 2030 nation brand is co-produced on X (Twitter) across institutional accounts and informal aggregators. Includes a 13-month corpus of 5,908 place-branding parent posts from 26 verified Saudi accounts, 52,042 replies, a hand-coded sample of 500 parents annotated for five strategic frames (two complementary coder files, 248 + 252), and a 150-post precision validation of the Anholt nation-brand hexagon keyword scoring. See README.md for full file and column documentation.