Most popular podcast platforms in Italy 2020

Aside from a popular music streaming service, Spotify was the most popular platform among Italian podcast listeners. Its preference rate amounted to 62 percent and was even higher among 18-to 34-year-olds, as 73 percent of them had used Spotify in the previous twelve months. Spotify on smartphones In Italy, young listeners made up a significant part of mobile users. In 2018, 2.1 million individuals using Spotify on their mobile devices were aged between 18 and 24 years old, while 25- to 34-year-olds amounted to 1.7 million users. Users over 35 years old reached four million over the same period. Accesses to Spotify through smartphones exceeded PCs and tablets. Only in May 2019, about 2.1 million users used Spotify on their mobile phones every day, while the average daily audience on PC amounted to 41.2 thousand unique users. The brand Spotify Being an undisputed player in the online media industry, Spotify was a very well-recognized brand in Italy. Between 2018 and 2019, the audio platform ranked third among the most discussed media brands, with nearly 13 thousand mentions offline and online. In the ranking, Spotify followed Netflix and Disney.

除了一款广受欢迎的音乐流媒体服务之外，Spotify在意大利播客听众中亦是最受欢迎的平台。其偏好率高达62%，在18至34岁年龄段的受众中，这一比例更是高达73%，其中73%的年轻听众在过去十二个月内曾使用Spotify。在意大利，年轻听众构成了移动用户群体的重要组成部分。2018年，约210万年龄在18至24岁之间的个人在他们的移动设备上使用Spotify，而25至34岁年龄段的用户数量则达到了170万。同期，35岁以上的用户数量达到了400万。通过智能手机访问Spotify的次数超过了个人电脑和平板电脑。仅在2019年5月，就有约210万用户每天使用他们的手机访问Spotify，而个人电脑的平均日独立用户数量仅为4.12万。作为在线媒体行业的无争议领导者，Spotify在意大利享有极高的品牌知名度。在2018至2019年间，该音频平台在最受热议的媒体品牌中排名第三，线上线下提及次数接近1.3万次。在该排名中，Spotify位列Netflix和Disney之后。