Share of digital in global ad spend 2021-2026

In 2021, digital advertising accounted for 63.1 percent of total global advertising spending. The source projected that the share would increase to 72.5 percent by 2026. The this period, the digital ad spending itself is forecast to increase from 523 billion to 836 billion U.S. dollars.

2021年，数字广告在全球广告总支出中占据了63.1%的份额。据预测，到2026年，这一比例将增至72.5%。在此期间，数字广告的支出预计将从5230亿美元增长至8360亿美元。