Position Auctions with Consumer Search
收藏NBER2009-08-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w15253
下载链接
链接失效反馈官方服务：
资源简介：
This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about firm qualities and search optimally. Consumer
提供机构：
美国国家经济研究局
创建时间：
2009-08-01
